Annalee Rewards Information + FAQs

What is Annalee Smile Rewards?

Smile Rewards is’s new loyalty program. Customers can now earn points that can be used toward discounts every time they shop online. The more you spend, the more rewards you can reap! Smile Rewards is all about making your experience more fun and “rewarding.”

Does it cost anything to join Annalee Smile Rewards?

No. There is no cost to participate in the program. You must, however, have an account in order to earn points. Signing up for an account is easy and free. Make sure you are always logged into your to earn and redeem smile points. Rewards are not tracked if you check out as a guest.

Who is eligible for Annalee Smile Rewards?

The Smile Rewards program is for customers that have accounts at with a valid email address. Wholesale accounts are not eligible. Smile Points are earned and redeemed only through customer accounts making online purchases. Purchases made at the Annalee Gift Shop, retail stores or over the phone are not included in the Smile Rewards program.

How do I join and activate my account?

If you already have an account at, you’re automatically enrolled in the Smile Rewards program! We’ve added 100 smile points ($5 discount) to your account to get you started! Login today to utilize this special bonus. Please Note: smile points cannot be awarded retroactively for previous purchases.

If you are a new customer, you will need to create or register an Annalee account. You’ll receive 100 smile points ($5 discount) after signing up! Click here to login or register a new account.

How do I earn smile points?

You can earn smile points by purchasing from (1 point per $1 spent). You also can earn additional points by following Annalee on Facebook and Instagram (25 points each). Plus like a punch card*, with every five purchases (of $50 or more), you’ll earn 200 additional points! To celebrate your birthday, 200 points will be added to your account. Every 100 points gives you a $5 discount on a future purchase. *Please note, as of December 26th, 2019 – purchases must be of $50 or more to qualify for punch card. No exceptions.

Want to share Annalee with a friend? Refer a new customer to Annalee and we will send them a coupon for $15 off an order of $50 or more. Once that friend completes their first purchase we will add 300 smile points in your account (this is a $15 discount to thank you). Please note: Annalee utilizes a third-party tool to manage fraud protection with our Refer a Friend program. Customers who have placed orders previously or who are in the same household as the referrer are not eligible for this reward. Click here to learn more about earning rewards.

What are the benefits of Annalee Smile Rewards?

Smile points provide discounts on future purchases! What could be better? We also have VIP tiers that offer additional benefits. Graduate to a new VIP tier with purchases (total spend) made within a 12 month period. The points you earn multiply at higher VIP tiers! There are some additional benefits to reaching new tiers including early access to register for events, first notification of limited-edition designs and even exclusive free gifts. Click here to learn how VIPs earn even more.

How do I redeem smile points?

Redeeming your points is easy. If you have 100 points or more, simply click the red button at checkout to apply your points. Please note: This button will only appear on the checkout page not when viewing your cart. If you are on the cart page you need to click “PROCEED TO CHECKOUT.” Points are redeemable only in 100-point increments ($5). If you choose to redeem your points, you must use all eligible points at time of purchase. You cannot choose to apply a specific number of points. Any unredeemed points at time of purchase will remain banked in your account. Please Note: Smile points and discounts cannot be used to cover shipping costs at any time.

How do I check my point balance and tier status?

Login to your account at Your point balance and tier status will be displayed on the linked Rewards page.

How do I get my exclusive free gifts?

As of January 1, 2022 we are adjusting awards for our Serious Smiler VIPs. Free gifts will no longer be auto-applied to qualifying orders. However, Serious Smiler VIPs will still receive up to three unique exclusive designs every year depending on their annual spend. Distinct exclusive designs are available for those who spend $1,500, $3,000, and $5,000 or more and customers can earn all three. All customers who have spent $1,500 or more during 2022 will receive a special shipment in January 2023.

Do my smile points ever expire?

Yes! Your smile points expire after one year of account inactivity. Inactivity is defined as not earning or redeeming points by taking an action as a customer during a 12 month consecutive period.

What happens to my points if I make a product return?

If you return an item, any points you earned will be deducted from your account. Any points used in the purchase of that item will be restored to your account.

Are there any restrictions on how smile points can be used?

Smile points are not transferable. Points cannot be used in conjunction with all promo codes (some exclusions may apply) and no points will be applied retroactively to any order. Points can only be earned after the Smile Rewards launch on May 7, 2019. Smile points and discounts cannot be used to cover shipping costs at any time.