Something magical is coming, Smilers! We’re thrilled to unveil our brand-new limited-edition exclusives made just for our most loyal collectors through the Annalee Smile Rewards program. Serious Smiler Elites who spend $1,500 or more in 2025 will unlock up to three delightful collector gifts created as a heartfelt thank-you for your loyalty. These extra-special surprises will be carefully shipped in late January 2026—because something this special deserves a grand arrival! Thank you for being part of the joy, the whimsy, and the smiles that make Annalee shine.

The title of Serious Smiler Elite is reserved for Annalee’s most loyal collectors. Customers who spend $1,500 or more during the year become eligible for special exclusives (wholesale customers excluded). Depending on their total spend, qualifying customers will receive a special shipment containing one, two, or three unique designs. To qualify for these exclusive rewards, customers must spend at least $1,500 between January 1, 2025, and December 31, 2025. Those who reach $3,000 in spending will receive an additional exclusive design, and those who reach $5,000 or more will unlock a third. These extraordinary exclusives are a special privilege reserved only for our top Serious Smiler Elites and are not available for purchase anywhere.

Take a Sneak Peek of Serious Smiler Elite Exclusives

As always, the more you spend, the more exclusive perks you receive as a member of the Annalee Smile Rewards program. Joining the Smile Rewards program is free. Each time you buy gifts, add to your holiday collection, or acquire one of our limited-edition designs, you earn points to redeem on future purchases. Each dollar you spend earns you one point. Graduate to one of our VIP tiers and earn even more benefits, such as our Serious Smiler Elite special exclusives. Read more about all Smile Rewards benefits.

So. . .drumroll please. . . let’s introduce you to our three new Serious Smiler Elite exclusive designs for 2025.

2025 Serious Smiler Elite VIP Exclusives

870026 5in The Merry Bear - Tier 1 — **5in The Merry Bear**
Serious Smiler $1,500+

870126 8in Gobble & Giggle - Tier 2 — **8in Gobble & Giggle**
Serious Smiler $3,000+

870226 10in Spooky Sidekicks - Tier 3 — **10in Spooky Sidekicks**
Serious Smiler $5,000+

PLEASE NOTE: These images are design prototypes.Final product is subject to minor style and accessory variations.

Serious Smiler Elite Level 1 ($1,500+)

5in The Merry Bear

Peek inside Santa’s toy bag and you’ll find a surprise full of cheer! The Merry Bear has just popped out of the jolly green sack, eager to lend a paw in spreading holiday joy. With his tiny paws clutching a perfectly wrapped present and his red Santa hat tipped jauntily to the side, this little bear is brimming with Christmas mischief. From the soft gleam of his smile to the sparkle of promise in his gift, The Merry Bear captures that magical moment when generosity and wonder meet. A heartwarming addition to your holiday collection, he reminds us that sometimes the best gifts are the ones that climb right out of the bag to find you. This piece has been professionally assembled, styled, and positioned at Annalee headquarters in Meredith, NH. Designed especially for Level 1 Serious Smilers.

Serious Smiler Elite Level 2 ($3,000+)

8in Gobble & Giggle

Plus, Level 2 Serious Smiler Elites qualify for 5in The Merry Bear

There’s double the charm and twice the cheer in this delightful autumn duo! Gobble & Giggle features a proud papa turkey showing off his harvest bounty—a plump felt pumpkin—while his little feathered friend waddles happily at his side. Together they stand on a festive green base adorned with autumn leaves and a cheerful spray of colorful pips, celebrating the beauty of the season. With their warm harvest hues and playful personalities, this pair captures the heart of Thanksgiving—family, laughter, and plenty to be thankful for. Wherever they roost, Gobble & Giggle bring a joyful touch of fall whimsy to your home! This piece has been professionally assembled, styled, and positioned at the Annalee headquarters in Meredith, NH. Designed especially for Level 2 Serious Smilers.

Serious Smiler Elite Level 3 ($5,000+)

10in Spooky Sidekicks

Plus, Level 3 Serious Smiler Elites qualify for 5in The Merry Bears and 8in Gobble & Giggle

Double the mischief, double the treats! Spooky Sidekicks features two pint-sized pals out for a night of Halloween adventure, bravely trick-or-treating beneath the watchful branches of a haunted felt tree. One little rascal is dressed as a devil—pitchfork grin and all—while the other floats along as a friendly ghost, their orange treat bags swinging with anticipation. Scattered autumn leaves and a tiny felt bat add the perfect eerie touch to this moonlit scene. Full of charm, giggles, and just the right amount of spook, Spooky Sidekicks captures the magic of Halloween night when every shadow holds a story and every doorstep promises delight!
This piece has been professionally assembled, styled, and positioned at the Annalee headquarters in Meredith, NH. Designed especially for Level 3 Serious Smilers.

Check to see which VIP tier you are currently in on our Rewards page. Please make sure you are logged in to your account to see your current tier. Not sure what exclusive gifts you qualify for? You can add up your 2025 orders in the My Account section of the website. Those Serious Smiler Elite members who have already qualified, and those close to reaching this status, will receive an email in informing them of their status. There is plenty of time ahead to become a Serious Smiler Elite! See the official Smile Reward FAQs here.