We are excited to introduce our new limited-edition designs, exclusively available to our most loyal collectors through the Annalee Smile Rewards program. Serious Smiler Elites who spend $1,500 or more in 2024 will have the opportunity to unlock up to three exceptional and exclusive gifts as a token of our appreciation. Please note that these elite rewards will not be shipped until late January 2025, ensuring they arrive with the utmost care and attention. Thank you for your continued loyalty and support of Annalee.

The title of Serious Smiler Elite is reserved for Annalee’s most loyal collectors. Customers who spend $1,500 or more during the year become eligible for special exclusives (wholesale customers excluded). Depending on their total spend, qualifying customers will receive a special shipment containing one, two, or three unique designs. To qualify for these exclusive rewards, customers must spend at least $1,500 between January 1, 2024, and December 31, 2024. Those who reach $3,000 in spending will receive an additional exclusive design, and those who reach $5,000 or more will unlock a third. These extraordinary exclusives are a special privilege reserved only for our top Serious Smiler Elites and are not available for purchase anywhere.

Take a Sneak Peek of Serious Smiler Elite Exclusives

As always, the more you spend, the more exclusive perks you receive as a member of the Annalee Smile Rewards program. Joining the Smile Rewards program is free. Each time you buy gifts, add to your holiday collection, or acquire one of our limited-edition designs, you earn points to redeem on future purchases. Each dollar you spend earns you one point. Graduate to one of our VIP tiers and earn even more benefits, such as our Serious Smiler Elite special exclusives. Read more about all Smile Rewards benefits.

So let’s raise the curtain and introduce you to our three new Serious Smiler Elite exclusive designs.

2024 Serious Smiler Elite VIP Exclusives

**8in Love Letter Mouse**
Serious Smiler $1,500+

SS Elite Free Gift — **6in Naughty & Nice Angel Mice**
Serious Smiler $3,000+

**18in Summit Sam**
Serious Smiler $5,000+

PLEASE NOTE: These images are design prototypes.Final product is subject to minor style and accessory variations.

Serious Smiler Elite Level 1 ($1,500+)

8in Love Letter Mouse

Celebrate the magic of love and whimsy with this exclusive, limited-edition design—a true honor for any collector to own! Our adorable mouse, beautifully posed, is filled with joy as she receives a sweet card from someone special. She’s dressed in an elegant denim dress with delicate eyelet trim and a crisp white shirt, topped off with a bright red bow in her hair. Crafted in very limited numbers, this enchanting piece is a rare treasure, reserved for those who appreciate the most heartwarming moments in life. Proudly designed and assembled in America at Annalee headquarters in Meredith, NH. Designed especially for Level 1 Serious Smiler Elites.

Serious Smiler Elite Level 2 ($3,000+)

6in Naughty & Nice Angel Mice

Plus, Level 2 Serious Smiler Elites qualify for 8in Love Letter Mouse

Perfect as a gift or a special addition to your own collection, the Naughty & Nice Angel Mice set is sure to bring joy, laughter, and a playful reminder that every holiday needs a touch of fun. Arm in arm, these delightful characters are dressed in their classic white gowns—one with a bright smile and a halo, and the other with a mischievous grin and a slingshot—because every season needs a bit of sweetness and a dash of mischief! Standing at 6 inches tall, these Naughty & Nice Angel Mice were thoughtfully designed and assembled at Annalee HQ exclusively for our Level 2 Serious Smiler Elites.

Serious Smiler Elite Level 3 ($5,000+)

18in Summit Sam

Plus, Level 3 Serious Smiler Elites qualify for 8in Love Letter Mouse and 6in Naughty & Nice Angel Mice

Introducing Summit Sam, the ultimate treasure for any collector who loves the thrill of the great outdoors! Standing at an impressive 18 inches tall, this adventurous, hiking-themed doll is the perfect blend of charm and rugged spirit. Summit Sam is geared up for his next journey, sporting a rugged flannel shirt, sturdy hiking boots, and a snug beanie, ready to face any terrain. His tiny backpack, carefully packed with all the essentials, sits perfectly on his shoulders, showing he’s always prepared for whatever the trail brings. Professionally assembled, styled, and positioned with precision at the Annalee headquarters in Meredith, NH, Summit Sam is an iconic must-have for those who value adventure and impeccable craftsmanship in their collection.

Check to see which VIP tier you are currently in on our Rewards page. Please make sure you are logged in to your account to see your current tier. Not sure what exclusive gifts you qualify for? You can add up your 2024 orders in the My Account section of the website. Those Serious Smiler Elite members who have already qualified, and those close to reaching this status, will receive an email in informing them of their status. There is plenty of time ahead to become a Serious Smiler Elite! See the official Smile Reward FAQs here.