2022 Serious Smiler VIP Exclusives — Sneak Peek


Cue the lights! Raise the curtain! Drumroll, please! It’s time to reveal to all the new 2022 limited-edition designs exclusively available to Annalee Smile Rewards members who reach Serious Smiler status. As part of our Smile Rewards program, all Serious Smilers can now earn up to three unique exclusives. Fantastic, right?

An Annalee Serious Smiler is a title held by all customers who have spent $1,000 or more during the year. Wholesale customers excluded. All customers reaching this Smile Rewards level will receive a special shipment of one, two, or three new exclusives based on their spend. Customers who qualify for a Serious Smiler exclusive will have spent at least $1,500 or more between January 1, 2022 and December 31, 2022. Customers who spent $3,000 will be eligible for an additional design, and customers who spent $5,000+ will be eligible for a third design. These fantastic exclusives are only available to Serious Smilers and cannot be purchased anywhere.

VIPs Earn Even More: Become a Serious Smiler

As always, the more you spend, the more exclusive perks you receive as a member of the Annalee Smile Rewards program. Joining the Smile Rewards program is free. Each time you buy gifts, add to your holiday collection, or acquire one of our limited-edition designs, you earn points to redeem on future purchases. Each dollar you spend earns you one point. Graduate to one of our VIP tiers and earn even more benefits, such as our Serious Smiler special exclusives. Read more about all Smile Rewards benefits.

So let’s raise the curtain and introduce you to our three new Serious Smiler exclusive designs.

2022 Serious Smiler VIP Exclusives

PLEASE NOTE: These images are design prototypes.
Final product is subject to minor style and accessory variations.

Serious Smiler Level 1 ($1,500+)

7in Garden Bouquet BunnyOnly 197 of this design were created!

This precious design is as fresh as spring! The playful bunny has just snipped some blossoms and put them in her basket. The 7-inch white bunny wears a flirty pink tank top made of cotton with satin ribbon straps and a coordinating bow in her hair. Her pants are a blue denim color. She stands playfully on a bright green felt base. She’s sure to make you smile throughout the spring and summer seasons!

Serious Smilers Level 2 ($3,000+)

9in Broomstick BuddiesOnly 70 of this design were created!

Plus, level 2 Serious Smilers qualify for 7in Garden Bouquet Bunny

Miss Witch just sat down for a rest after a long night of Halloween mischief. She’s greeted by her playful calico kitty. The witch hag wears a dress with a colorful dot print, a brown hat with matching hat band, and a black cloak with button details. She wears black shoes with gold buckles and holds a broomstick in her hand.

Serious Smiler Level 3 ($5,000+)

9in Snowy Days CoupleOnly 37 of this design were created!

Plus, level 3 Serious Smilers qualify for 9in Broomstick Buddies  and 7in Garden Bouquet Bunny

Here’s an adorable design celebrating our love for winter! The cuddly snow couple wears a gray and black themed outfit. Mrs. Snow wears a felt vest with an intricate silver trim, a fluffy black scarf, and a hat made of soft fleece with a sparkly pom and rosette accent. Mr. Snow wears a gray felt vest with a black and white plaid fleece scarf and a cozy hat made of fleece with fluffy black trim. He’s holding a snow shovel that was 3-D printed at our headquarters in Meredith! The sweet couple has black buttons for coal and they stand on a snowy white base.


Check to see which VIP tier you are currently in on our Rewards page.  Please make sure you are logged in to your account to see your current tier. Not sure what exclusive gifts you qualify for? You can add up your 2022 orders in the My Account section of the website. Those Serious Smiler members who have already qualified, and those close to reaching this status, will receive an email in informing them of their status. There is plenty of time ahead to become a Serious Smiler! See the official Smile Reward FAQs here.

Shop 2022 Exclusives Collection

  • 11in Sugar Plum Fairy

    Item #863122
  • 12in Nutcracker

    Item #863022
  • 6in Joy to the World

    Item #862222
  • 7in Giddyup

    Item #861922
  • 3in Milk and Cookies Kid

    Item #861822
  • 6in Blue Jay

    Item #862922

Shop Christmas Collection